Why Fratello
Men’s skin is different.
It’s oilier, tougher, and more prone to acne and irritation due to
higher sebaceous activity and daily environmental exposure.
Indian men face intense sun, heat, humidity, pollution, frequent
shaving, and long, high-stress days. Yet men’s skincare has
long been either too harsh, too cosmetic, or built on
one-size-fits-all formulas that don’t truly understand male
skin.
Men’s skincare has been under-guided, poorly defined, and
influenced by unisex products rather than solutions designed
specifically for male skin.
We built Fratello to change that.
Fratello bridges this gap with skincare that is clinically
informed, climate-appropriate, and easy to maintain.
About Fratello
Fratello is a modern men’s skincare brand created specifically
for Indian male skin.
Our formulations are guided by natural actives and
dermatology principles, designed to work with the skin –
restoring balance, supporting natural skin health, and
delivering visible results through simple, consistent routines
that fit real life.
Inspired by Nature. Designed for Men.
Skincare doesn’t need to be complicated to work.
Fratello combines powerful natural ingredients like Multani
Mitti and caffeine with science-backed formulations to
address oiliness, acne, uneven tone, and environmental stress
– without harsh chemicals or unnecessary actives.
• Clean, skin-respecting ingredients
• Science-backed natural actives
• Tailored for men’s skin and lifestyle
Because when skin feels comfortable and balanced, it
performs better – naturally.
Vision & Mission
Our Vision
To be a trusted men’s skincare brand in India,
recommended by dermatologists and
cosmetologists.
Our Mission
To create honest, effective, climate-appropriate
skincare that helps Indian men show up every
day with clarity and confidence.